Last edited by Bagar
Sunday, August 2, 2020 | History

7 edition of What Customers Really Want found in the catalog.

What Customers Really Want

Bridging the Gap Between What Your Company Offers and What Your Clients Crave

by Scott McKain

  • 140 Want to read
  • 16 Currently reading

Published by Thomas Nelson .
Written in English

    Subjects:
  • Customer Service,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Business & Economics / Customer Service,
  • Consumer behavior,
  • Marketing,
  • Psychological aspects,
  • Relationship marketing

  • The Physical Object
    FormatPaperback
    Number of Pages195
    ID Numbers
    Open LibraryOL8100755M
    ISBN 100785288368
    ISBN 109780785288367
    OCLC/WorldCa56894546

    Customer success sounds like a catchy phrase your marketing team might come up with, doesn’t it? Or a mantra some PR firm concocted for their CEO to make it sound like she really does care about customers. But in today’s recurring revenue businesses, customer success is much more than a catchy phrase or a slick marketing campaign.   The 30 Things Customers Really Value. by ; Eric Almquist You don’t want to expend resources adding features that consumers don’t care about. Its Intelligent Portfolios tool informs.

    Your customers tell you exactly what they want (or don’t want) all the time. But they speak in riddles. And you can only interpret their riddles correctly if you thoroughly know your brand and honestly understand where it stands in the market. Otherwise, no messaging of .   Title: The truth about what customers really want, Author: Contentisking, Name: The truth about what customers really want, Length: 6 pages, Page: 1, .

    Get this from a library! The stranger's long neck: how to deliver what your customers really want online. [Gerry McGovern] -- The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a.   When it comes down to it, guests really want one thing: details, and lots of them. Details help set expectations appropriately, and a guest whose expectations are met—or better yet, exceeded—is a happy guest. [Photos: Japanese toilet by Maya-Anaïs Yataghène, CC BY; Kiddie pool by Elias Gayles, CC BY].


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What Customers Really Want by Scott McKain Download PDF EPUB FB2

In his newest book, What the Customer Really Wants, he shows us how to create true value for our products and services by seeing things through the eyes of our customers so we can give them what they need and want, not just what we want to offer them.

This is targeted marketing at its finest/5(11). Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want/5(58).

What Customers Really Want book. Read 3 reviews from the world's largest community for readers. Business executive Scott McKain addresses the biggest obs /5. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real by: App Savvy: Turning Ideas Into iPhone and iPad Apps Customers Really Want.

Manufacturer Video. Next page. Upload your video. Video. Customer reviews. out of 5 stars. out of 5. 40 customer ratings. 5 star 45% 4 star 25% 3 star 23% 2 star 7% Cited by: 4. What do Your Customers really want on *FREE* shipping on qualifying offers.

What do Your Customers really want3/5(1). The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently : In the book, The Four Lenses of Innovation: A Power Tool for Creative Thinking, Rowan Gibson reminds us how listening to your customers is necessary but insufficient if you want to create disruptive or radical innovation.

Customers Don’t Know What They Want Until You Show It to Them. People don’t always know what they want. The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use Customers demystified!/5.

Book Excerpt -- The Innovator's Solution - What Customers Really Want Is for You to Do Their Jobs what jobs customers want to perform with potential products, and use this as their marketing. The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance.

Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere/5.

Asked to rate a long list of product attributes on a scale of 1 (“completely unimportant”) to 10 (“extremely important”), customers are apt to say they want many or even most of them.

Get this from a library. The truth about what customers really want. [Michael R Solomon] -- Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's.

such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales pro-motions, or for use in corporate training programs.

For more information, please contact George Hoare, Special Sales, at [email protected] or () File Size: 3MB. Superior customer service can be an essential source of strength as companies emerge from the recession, but managers need to understand the extent to which the consumer landscape has shifted.

Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.4/5(5).

What happens when you combine product design virtuosity, high-powered market research techniques, and copious customer data. Too often, the result is gadgets that suffer from “feature creep” or the return of billions of dollars’ worth of merchandi.

"This book provides you with startling insights into common misconceptions about your customers' needs - it digs below the surface to pinpoint the new product or service features that increase customer loyalty.

Add tags for "What do your customers really want?: here's a sure-fire way to find out". Be the first. sure-fire way to find. By asking your customers, you can help determine what their primary needs are at the time you are working with them.

LEARNING POINTS Your success as a service-giver depends on how well you handle customers. Understanding what your customers need and want Is essential to quality service-giving. Customers in general have 12 basic needs: Control. Dozens of book reviews for What Customers Want can be found on line.

It has a 4 1/2 star rating on Amazon and has been required reading in a number of Fortune companies. Here are a sampling of reader comments: “Over the years I’ve read many books on business, and this is one of the best.”.

Customer Service Cut the Bullshit. Here's What Customers Really Want Interacting with your customers isn't rocket science.

Here's three simple ways to cultivate longterm loyalty.Go back to audience insights and look at the things your audience is really interested in. Maybe what you can really offer is an ongoing relationship built on excellent service. If that’s true. 5. Think about what you can offer in the relationship that they really want.

Apart from your products!According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who aren’t sure exactly what business they’re really in (answer: whatever legal business the clients want you to be in) will soon be out of business.